Senior Influencer Marketing Manager

Location: Paris, France

Company

hirify.global operates a portfolio of global beauty brands in an international, diverse, and creative environment.

What you will do

• Define and execute influencer marketing and PR strategies for Burberry Beauty across fragrance, makeup, and key consumer products.
• Lead paid and earned influencer campaigns, including talent briefings, content supervision, approvals, seeding, gifting, and mailer programs.
• Build relationships with print, digital, social, lifestyle, beauty, and culture media to secure high-quality coverage.
• Conceptualize and lead global and local press and influencer events, launches, masterclasses, and experiential activations.
• Coordinate global marketing, local markets, licensors, agencies, production partners, suppliers, and internal stakeholders.
• Track campaign performance, manage budgets and forecasts, and translate coverage, reach, engagement, SOV, and ROI data into actionable insights.

Requirements

• 8–10 years of experience in influencer marketing, public relations, and communications, ideally in beauty, luxury, fashion, or lifestyle.
• Strong understanding of the global beauty ecosystem, creator culture, emerging trends, and TikTok, Instagram, and YouTube.
• Experience managing multi-market, high-visibility campaigns, senior stakeholders, agencies, budgets, and complex projects.
• Excellent storytelling, writing, relationship-building, interpersonal, and communication skills.
• Strategic thinking, cultural sensitivity, operational execution, organization, attention to detail, and a results-driven approach.
• Master’s degree in business, marketing, communications, luxury, or an equivalent field.

Nice to have

• Digital, social, or influencer-specific training.
• Knowledge of the APAC landscape.

Culture & Benefits

• Work with a portfolio of iconic global beauty brands.
• International, diverse, and creative working environment.
• Opportunity to shape earned advocacy strategies at scale.
• Culture focused on kindness, excellence, and innovation.