Consumer Recruitment & Panel Strategy Manager (Consumer Research)

Location: Paris, Nantes, Aix-en-Provence or Lille, France

Company

SAM is an international sensory and consumer research company within the Eurofins Group, serving food, beverage, cosmetics, personal care, and other consumer product industries.

What you will do

• Define and execute consumer recruitment and panel development strategies across France.
• Grow, diversify, and strengthen consumer databases and panels across six French facilities.
• Design recruitment plans for standard, specific, and hard-to-reach consumer populations.
• Develop digital acquisition channels and improve recruitment tools, databases, and processes with internal IT teams.
• Manage external recruitment partners, budgets, quotations, and cost forecasts.
• Define and monitor KPIs covering panel health, recruitment efficiency, participant engagement, and database growth.

Requirements

• 5+ years of experience in consumer recruitment, panel management, sensory research, market research, database marketing, or a related field.
• Experience developing, scaling, and optimizing consumer databases and panels.
• Strong understanding of traditional and digital recruitment methodologies.
• Experience managing multiple projects, priorities, stakeholders, and external recruitment partners.
• Strong analytical, problem-solving, financial management, and forecasting skills.
• Excellent written and spoken French and English required.

Nice to have

• Experience in FMCG, consumer insights, sensory science, or research agencies.
• Leadership or team management experience.
• Bachelor's degree in Marketing, Business, Scientific Studies, Psychology, Sociology, or a related discipline.
• Advanced qualifications.

Culture & Benefits

• Work with multidisciplinary specialists in sensory science, food technology, statistics, psychology, sociology, marketing, and research operations.
• Collaborate across SAM's French facilities and international network of approved partners.
• Access support and development throughout the career.
• Contribute ideas to sensory and consumer research projects serving more than 65 countries.