14 часов назад
Senior Marketing Manager, B2B (1 year FTC)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager, B2B (1 year FTC) (SaaS and subscriptions): Developing and executing integrated B2B marketing campaigns to generate qualified leads and support revenue growth across subscription products, with an accent on marketing automation, data-led optimisation, and sales alignment. Focus on building lead-nurturing workflows, analysing campaign and customer data, creating sales enablement content, and coordinating cross-functional initiatives across a matrixed organisation.
Location: London, United Kingdom
Company
The Business of Fashion provides business intelligence, journalism, online learning, career tools, events, and advisory products for the global fashion, luxury, beauty, and wellness industries.
What you will do
- Develop and execute integrated B2B marketing strategies and campaigns aligned with revenue goals.
- Drive inbound lead generation for BoF Professional for Teams, Schools, the Partner Programme, BoF Insights, partnerships, and related products.
- Manage marketing and sales technology to build automated lead-nurturing workflows and ensure effective hand-offs to Business Development.
- Analyse campaign performance and customer usage data to improve targeting, engagement, and return on investment.
- Create product messaging, lead magnets, marketing collateral, and sales enablement materials in collaboration with Newsroom, Content Strategy, Sales, and Events teams.
- Standardise workflows, automate routine processes, and coordinate cross-functional projects with Product, Data, Technology, Customer Success, and Design.
Requirements
- Experience in B2B marketing, particularly in SaaS, professional services, subscriptions, or complex sales.
- Strong data analysis skills and the ability to use evidence to inform marketing strategy.
- Confidence working with CRM and marketing automation systems supporting recurring subscription revenue.
- Ability to create authoritative B2B marketing copy and content consistent with brand style and guidelines.
- Strong communication, networking, stakeholder management, and cross-functional collaboration skills.
- Ability to manage diverse products, complex projects, and a high-capacity workload within a matrixed organisation.
Culture & Benefits
- Work within an international organisation with offices and employees across London, New York, Los Angeles, Paris, and Milan.
- Collaborate with teams covering journalism, analysis, engineering, design, marketing, sales, and events.
- Contribute to an inclusive and accessible working environment.
- Equal opportunities are provided throughout employment and the recruitment process.
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