Senior Field Marketing & Strategy Manager (Adtech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Field Marketing & Strategy Manager (Adtech): Leading marketing strategy, go-to-market planning, and commercialization for priority EMEA markets with an accent on sales enablement and regional market growth. Focus on localizing global campaigns, driving thought leadership, and optimizing regional event strategies to increase revenue and brand presence.
Location: Hybrid, based in Paris / Issy-les-Moulineaux, France
Company
is a global video platform and proprietary video advertising solution designed to broaden user horizons and provide a secure environment for brands.
What you will do
- Develop and execute the annual EMEA field marketing strategy and GTM plans for product launches and seasonal moments.
- Localize global campaigns and product narratives to create compelling, customer-focused stories for regional markets.
- Partner with Sales on key accounts and Account-Based Marketing (ABM) initiatives to drive pipeline generation.
- Drive regional thought leadership and executive visibility through PR, speaking engagements, and industry storytelling.
- Identify customer success stories and develop regional case studies to strengthen market credibility.
- Define strategy, objectives, and messaging for regional events and activations in collaboration with the Global Events team.
Requirements
- 5+ years of experience in field marketing, B2B marketing, or GTM strategy within media, adtech, or SaaS.
- Proven track record of partnering closely with Sales to drive commercial growth.
- Strong understanding of commercialization and sales enablement processes.
- Excellent storytelling, communication, and project management skills.
- Experience working across multiple stakeholders in a global organization.
- English: Required
Nice to have
- Proficiency in French.
Culture & Benefits
- Hybrid work framework with the possibility to work abroad for up to 3 months.
- Comprehensive health insurance and personal services vouchers (CESU).
- Career development support including training, internal mobility, and 360 feedback reviews.
- Employee perks such as meal vouchers, public transport/bike refunds, and a saving plan (Canal+).
- Inclusive environment with a strong focus on diversity and a supportive living employee culture.
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