3 дня назад
Associate Manager - Brand Experience Value (Arby's)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Manager - Brand Experience Value (Arby's) (Brand Strategy and Analytics): Shaping, testing, and scaling value initiatives for Arby's with an accent on consumer insights, franchisee economics, competitive dynamics, and operational feasibility. Focus on designing market experiments, measuring KPIs, building business cases, and translating test learnings into commercialization and rollout strategies.
Location: Atlanta Support Center, United States
Company
is a multi-brand restaurant company operating a portfolio of more than 33,300 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
What you will do
- Support and manage Arby's value roadmap to identify initiatives that drive traffic, frequency, guest acquisition, retention, and profitability.
- Lead end-to-end market testing, including test design, KPI development, success criteria, performance measurement, and post-test recommendations.
- Synthesize consumer, operational, financial, competitive, transaction, traffic, and loyalty data to prioritize opportunities and inform decisions.
- Develop business cases and strategic recommendations balancing guest value perception, franchisee profitability, and operational feasibility.
- Partner with Revenue Management, Operations, Culinary, Supply Chain, Digital, Loyalty, Analytics, and Franchise stakeholders.
- Translate test learnings into commercialization, rollout, measurement, and optimization plans, including executive-ready presentations.
Requirements
- Bachelor's degree in business, marketing, economics, engineering, or a related field.
- 3–5 years of experience in strategy, analytics, brand marketing, consulting, revenue management, or test-and-learn environments.
- Experience leading testing, experimentation, and performance measurement using structured methodologies.
- Strong analytical, problem-solving, stakeholder-management, communication, and project-management skills.
- Advanced Excel proficiency, including pivot tables, SUMIFS, INDEX/MATCH, and large-dataset analysis.
- Strong PowerPoint skills and experience with Tableau, Power BI, or similar data-visualization tools.
Culture & Benefits
- Work across a portfolio of established restaurant brands and collaborate with cross-functional and franchise stakeholders.
- Operate in a test-and-learn environment focused on measurable business outcomes.
- Support initiatives affecting guest experience, restaurant operations, and franchisee profitability.
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