Senior Manager, Intergrated Retail Marketing

Location: New York, NY

Salary: $145,000–$185,000 USD annually

Company

American luxury lifestyle brand offering ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty products, with a purpose centered on empowering women.

What you will do

• Lead integrated retail marketing programs that drive store traffic, customer engagement, conversion, and sales.
• Own campaign and program development from strategic brief through execution, including timelines, budgets, creative production, and launch.
• Develop in-store experiences, signage, displays, promotions, events, and localized marketing initiatives across boutiques.
• Partner with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E-commerce, Retail Operations, and Finance teams.
• Manage agencies, vendors, production partners, and strategic partners while maintaining delivery standards.
• Establish KPIs, analyze traffic, engagement, conversion, and sales performance, and recommend optimization opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in integrated, retail, brand, consumer marketing, or a related discipline.
• Experience developing and executing multi-channel marketing campaigns and omnichannel strategies.
• Strong understanding of retail customer journeys, store marketing, e-commerce, and local market opportunities.
• Experience managing agencies, vendors, budgets, timelines, and multiple projects simultaneously.
• Strong analytical, communication, presentation, project management, and organizational skills.

Culture & Benefits

• Inclusive, collaborative, entrepreneurial, and adaptable working culture.
• Competitive compensation and benefits supporting health, financial security, and wellness.
• Employee discount and access to exclusive sample sales.
• Free executive coaching and professional development support.
• Paid volunteer days and opportunities to support the hirify.global Foundation.