Senior Marketing Manager - NA UGG Specialty & Statement Accounts (Retail)

Location: New York, New York — hybrid at the NYC showroom, typically three days per week, Tuesday–Thursday. Travel across the US and Canada may be required up to 15% of the time.

Salary: $138,600–$187,000 annually for the New York, New York location.

Company

hirify.global develops and markets lifestyle footwear and apparel brands, including UGG.

What you will do

• Develop and execute integrated partnership marketing plans for key retail accounts across the US and Canada.
• Build campaigns across paid media, social media, public relations, events, and retail point of sale.
• Represent UGG’s interests in partner relationships and collaborate with internal and external cross-functional teams.
• Monitor brand awareness, conversion, sell-through, and campaign effectiveness using data, insights, and KPI dashboards.
• Manage multiple concurrent campaigns, review and feedback processes, and account-specific marketing budgets.
• Provide account insights for regional seasonal strategies and align plans with North America and global milestones.

Requirements

• 7–12 years of experience in brand marketing, digital marketing, wholesale marketing, or related functions.
• Experience managing cross-functional marketing initiatives from strategy through execution.
• Strong writing, presentation, organizational, and project management skills, including executive-level presentations.
• Deep understanding of digital media, retail, competitive markets, consumer trends, and cultural trends.
• Four-year degree and intermediate to advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to work in the New York City hybrid setup and travel across the US and Canada up to 15% of the time.

Nice to have

• Experience in the apparel or footwear industry.
• Affinity for the UGG brand.

Culture & Benefits

• Inclusive workplace focused on authenticity, diversity, and equitable support.
• Competitive compensation and bonus programs.
• Financial planning, health and wellness programs, and time-away benefits.
• Employee discounts, community programs, and other perks.
• Personal and professional growth and development opportunities.