Manager, Brand Marketing (Men’s)

Location: New York, NY (Tribeca); hybrid working mode.

Salary: $115,000–$130,000 per year.

Company

American luxury jewelry brand creating contemporary collections for women and men, with retail presence in the United States, Canada, Hong Kong, France, and other global markets.

What you will do

• Develop and execute 360° campaign strategies for men’s product launches and key business moments.
• Lead end-to-end campaign execution across paid, owned, and earned channels, including media, social, site, CRM, retail, and VIC touchpoints.
• Coordinate Marketing, Creative, eCommerce, Retail, Product, Visual, Media, and Analytics partners while managing timelines, deliverables, launch plans, and recaps.
• Own campaign content strategies and creative briefs, guiding asset development and channel optimization.
• Oversee full-funnel media planning, KPI definition, reporting, test-and-learn initiatives, and continuous performance optimization.
• Develop product narratives for men’s collections and identify growth opportunities across key markets.

Requirements

• 6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods.
• Experience leading integrated campaigns and developing content briefs.
• Strong understanding of full-funnel media strategy and performance marketing.
• Demonstrated cross-functional leadership and project management skills.
• Strategic and analytical thinking combined with strong storytelling capabilities.
• Deep understanding of luxury consumer behavior, particularly within the men’s category.

Culture & Benefits

• Creative and collaborative environment rooted in self-expression, innovation, and craftsmanship.
• Commitment to diversity, equity, inclusion, responsible business, and human rights.
• Healthcare benefits, 401(k) plan, bonus eligibility, employee discounts, paid time off, and sick time.
• Summer Fridays for eligible corporate roles.