Manager, Global Brand Marketing (Fashion)

Location: New York, New York, USA (Corporate Headquarters)

Base pay: $95,000–$105,000 per year

Company

Coach is a global fashion house founded in New York in 1941 and part of hirify.global, a global portfolio of brands.

What you will do

• Support global brand marketing strategies and integrated brand campaigns.
• Develop brand narratives connecting product, culture, talent, and consumer insights.
• Coordinate campaign planning and execution across regional marketing, creative, social, PR, media, partnerships, ecommerce, and merchandising teams.
• Partner with creative and external agencies to deliver campaigns across owned, earned, and paid channels.
• Support concept and asset pre-testing with insights and strategy teams, using consumer feedback to optimize campaign effectiveness and cultural relevance.
• Identify opportunities for Gen Z-relevant storytelling by monitoring cultural trends, consumer behavior, and the evolving media landscape.

Requirements

• Strategic, collaborative, and globally minded approach to marketing.
• Strong creative instincts, storytelling ability, and understanding of culture and consumer behavior.
• Experience coordinating integrated campaigns and aligning cross-functional stakeholders.
• Strong interpersonal and influencing skills across organizational levels.
• Adaptability, proactive problem-solving, and comfort operating in dynamic business environments.
• Ability to balance creativity, speed, operational discipline, and financial rigor.

Culture & Benefits

• Inclusive and innovative environment focused on equity, inclusion, and diversity.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, commuter benefits, and tuition assistance.
• Paid paternity and maternity leave.
• Equal opportunity and affirmative action employment practices.