Sr. Marketing Manager - NA UGG Athletic Lifestyle & Sporting Goods (Retail)

Location: New York, NY — NYC Showroom; hybrid, typically in the office three times per week, Tuesday–Thursday. Travel across the US and Canada may be required up to 15% of the time.

Salary: $138,600–$187,000 per year in New York, New York.

Company

hirify.global develops and markets lifestyle footwear and apparel brands, including UGG.

What you will do

• Develop and execute integrated partnership marketing strategies for key retail accounts across the US and Canada.
• Manage marketing relationships with assigned partners and represent UGG’s interests across e-commerce and brick-and-mortar channels.
• Concept and deliver campaigns spanning paid media, social media, public relations, events, and retail point of sale.
• Use consumer insights, competitive intelligence, partner feedback, and marketplace trends to shape strategies and optimize campaigns.
• Measure campaign effectiveness, maintain KPI dashboards, and prepare post-campaign recaps.
• Manage multiple concurrent projects, co-op marketing reviews, and account-specific budgets in partnership with Finance.

Requirements

• 7–12 years of experience in brand marketing, digital marketing, wholesale marketing, or a related function, preferably in apparel or footwear.
• Experience managing cross-functional marketing initiatives from strategy through execution.
• Strong writing, presentation, organizational, problem-solving, and project management skills.
• Deep understanding of digital media, retail, competitive markets, and cultural trends.
• Ability to present to executive-level audiences and work with minimal guidance.
• Four-year degree and intermediate to advanced proficiency in Microsoft Office, including Excel, PowerPoint, and Word.

Culture & Benefits

• Inclusive and equitable workplace focused on authenticity, diversity, and effective teamwork.
• Competitive compensation programs and bonuses.
• Financial planning, income protection, and investment support.
• Time-away programs, health and wellness benefits, and support for personal wellbeing.
• Employee discounts, community programs, and other perks.
• Personal and professional growth and development opportunities.