SEO Content Marketer (InsurTech)

Location: Hybrid role in Toronto, Canada

Company

hirify.global provides an AI operating and decisioning platform that automates complex data and document workflows for financial institutions.

What you will do

• Own SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, buyer needs, customer pain points, and search intent to identify content opportunities.
• Write and publish thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
• Translate complex insurance, financial services, and AI topics into clear, credible content for B2B buyers.
• Lead on-page, technical, and off-page SEO, including site structure, internal linking, digital PR, and content optimization.
• Partner with product, design, founders, and go-to-market teams; manage Webflow pages and measure rankings, traffic, conversions, AI visibility, and pipeline.

Requirements

• 5+ years of experience in SEO strategy, content writing, and B2B content marketing.
• Experience writing B2B fintech content; InsurTech or WealthTech experience is strongly preferred.
• A portfolio of personally written B2B content, including blogs, whitepapers, case studies, thought leadership, or long-form articles.
• End-to-end SEO experience covering keyword and intent research, on-page optimization, content structure, internal linking, technical SEO, execution, and measurement.
• Ability to explain complex, technical, or regulated subject matter clearly and understand how content supports buyer journeys and pipeline.
• Hands-on experience with Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms, and Webflow.

Nice to have

• InsurTech or WealthTech experience.
• Experience with AI-driven SEO and answer-based search.

Culture & Benefits

• Competitive compensation and equity.
• Health, dental, and vision coverage.
• Unlimited paid time off.
• Downtown Toronto office with snacks and lunches.
• Supportive, low-ego environment focused on ownership and growth.
• Company offsite for team connection and recharge.