Director, Content Marketing (AI)

Location: Toronto, Canada or New York City, United States

Salary: CA$202,000–CA$224,000 in Toronto or US$207,000–US$229,000 in New York, plus equity.

Company

hirify.global provides an AI-powered ecommerce helpdesk combining email, chat, voice, SMS, and social support with AI-driven shopping and customer service tools.

What you will do

• Own the content marketing strategy across brand, thought leadership, social, community, and customer-led content.
• Manage the editorial calendar, production process, and content amplification across key channels.
• Build AI-powered workflows with Claude Code and Cortex to turn research and customer insight into finished content.
• Develop content for ecommerce decision-makers and enterprise buying committees with complex purchase decisions.
• Improve hirify.global's visibility across social media, communities, SEO, and AI search.
• Hire and manage a social media and community teammate as the function grows.

Requirements

• 5–7+ years of experience in content marketing, ideally in SaaS or ecommerce.
• Experience building content programs and demonstrating their funnel impact.
• Strong judgment in brand, thought leadership, social, voice of customer, and content amplification.
• Experience writing for enterprise buyers and complex purchasing processes.
• Hands-on experience building with AI tools, plus strong writing, prompting, SEO, and AEO skills.
• Builder mentality with the ability to identify opportunities and execute without waiting for a brief.

Nice to have

• Shopify or ecommerce ecosystem experience.
• Experience evolving a brand's perception upmarket.
• Experience with LLM and AEO content strategy.

Culture & Benefits

• Premium AI tools, including ChatGPT, Claude, Granola, and others.
• Annual learning and development budget for exploring new tools.
• Knowledge sharing through the #powerup Slack channel and AI-focused company standups.
• Inclusive workplace with support for accommodations during recruitment and interviews.