Senior Manager, Content & Product Marketing

Location: Vancouver, BC; hybrid

Company

hirify.global provides a commerce intelligence system for consumer brands, unifying data from ERPs, retailers, ecommerce platforms, and distributors to generate demand signals and execution-ready actions with AI Agents.

What you will do

• Develop product positioning, messaging, and competitive narratives for hirify.global and its AI Agents.
• Create customer proof, including case studies, customer quotes, and Replenishment-agent ROI stories mapped to buyer personas.
• Write and refresh SEO/AEO content, including buyer-query pages and content designed for AI answer engines.
• Own the ongoing content library refresh program across blog posts, guides, webinar recaps, and related resources.
• Plan organic LinkedIn and YouTube content, including calendars, scripts, captions, and publishing decisions.
• Create persona-based email campaigns, SDR sequences, sales enablement assets, landing page copy, and campaign concepts.

Requirements

• 8+ years of marketing experience with substantial depth in product marketing and/or content marketing.
• Required experience in B2B SaaS.
• Demonstrated writing experience across case studies, sales content, product positioning, campaign copy, organic social, and YouTube scripts.
• Working knowledge of SEO and AEO, including how content is found in search and cited by AI answer engines.
• Experience writing persona-based email nurture sequences and lifecycle campaigns.
• Hands-on experience directing AI tools such as Claude within a marketing workflow, plus comfort working in a lean, ambiguous environment.

Nice to have

• CPG or consumer goods experience.
• Experience developing memorable brand ideas and campaign concepts with a clear strategic rationale.

Culture & Benefits

• Small, senior marketing team with substantial ownership and scope from day one.
• Close daily collaboration with the VP of Marketing, who remains hands-on in strategy and execution.
• Claude Cowork is integrated into research synthesis, drafting, content repurposing, and social content workflows.
• Culture emphasizes individual ownership, fast iteration, open communication, high standards, and mutual support.
• Opportunity to help rebuild the content and product marketing function with new infrastructure and AI-assisted processes.