Head of Global SEO/AEO (AI)

Location: San Francisco or Dublin office with an office-centric hybrid schedule; in-office days are Monday, Tuesday, and Thursday. Most work-from-home flexibility is available on Wednesdays, while Friday arrangements depend on the role and team.

Salary: $218,000–$256,000 estimated base salary per year, plus possible equity, sales incentive pay, and benefits.

Company

Asana provides a platform for human and AI collaboration used by teams worldwide to manage important goals and work.

What you will do

• Set the global SEO and AEO strategy and roadmap across product-led and sales-led growth motions.
• Own channel forecasting, budget planning, executive reporting, and accountability for trial starts, MQLs, and pipeline.
• Build AEO frameworks, experiments, and measurement for visibility and citations in AI answer engines.
• Direct technical SEO, international SEO, content, agent-led content, and link-building strategies.
• Partner with Marketing Operations, Analytics, Product, and Engineering on attribution, measurement, and roadmap prioritization.
• Build, hire, coach, and lead an SEO/AEO organization while managing agencies, contractors, and agent-versus-human resourcing.

Requirements

• 10+ years of SEO experience with senior team leadership in B2B SaaS.
• Proven experience scaling organic growth into a major revenue-generating acquisition channel across global regions.
• Experience owning organic growth for both product-led and sales-led motions, including trial starts, MQLs, and pipeline.
• Hands-on experience building AEO strategies, running experiments, measuring results, and improving performance in AI answer engines.
• Deep technical SEO knowledge covering site architecture, structured data/schema, Core Web Vitals, and international SEO.
• Data-driven operating style with experience in modeling, experimentation, evidence-based prioritization, SQL, executive communication, and leading teams across regions and time zones.

Culture & Benefits

• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans.
• In-office culinary options supporting dietary preferences.
• Inclusive workplace focused on collaboration, respect, and belonging.