Media Director, Digital (B2B Digital)

Location: Atlanta, Austin, or Chicago, United States. Hybrid working model requiring 3+ full days per week in the office or at a client site.

Salary: $135,000–$145,000 per year.

Company

hirify.global is an employer focused on integrated strategy, creative, analytics, media, and go-to-market engagements for clients.

What you will do

• Lead integrated digital B2B media strategy, omnichannel planning, and activation across strategic client engagements.
• Architect full-funnel ABM programs across 1:many, 1:few, and 1:1 account strategies using intent data and coordinated cross-channel activation.
• Develop content syndication, co-registration, webinar, virtual event, and custom B2B media programs that generate qualified leads.
• Own campaign tracking, tagging, conversion measurement, CRM and marketing automation data flows, and attribution infrastructure.
• Build media measurement frameworks and full-funnel attribution models connecting investment to pipeline and revenue outcomes.
• Lead client planning discussions, present recommendations to senior stakeholders, and collaborate with strategy, creative, analytics, PMO, and account teams.

Requirements

• 8+ years of media planning, activation, or integrated B2B marketing experience, primarily in digital-first agency or in-house environments.
• Hands-on proficiency with ABM platforms such as 6sense, Demandbase, or equivalent, including intent data integration, account scoring, and coordinated activation.
• Experience running 1:many, 1:few, and 1:1 ABM programs with measurable pipeline or revenue outcomes.
• Strong knowledge of content syndication, lead reconciliation, co-registration, webinar programs, lead routing, and downstream data flows.
• Technical experience with UTM strategy, Google Tag Manager, pixel implementation, conversion tracking, cross-channel attribution, Google Ads, DV360, Salesforce, HubSpot, and Marketo.
• Experience presenting measurement frameworks, attribution models, budget recommendations, and optimization plans to senior marketing and commercial leaders.

Nice to have

• Experience evaluating B2B data providers such as Bombora, TechTarget, ZoomInfo, Aberdeen, and Dun & Bradstreet.
• Experience creating custom content programs with trade publications and B2B media partners.

Culture & Benefits

• Collaborative work across strategy, creative, PMO, analytics, media, and client leadership functions.
• Hybrid work combining office-based and client-site collaboration.
• Equal opportunity employment committed to varied backgrounds, perspectives, and skills.