Director, Marketing Operations

Location: Remote within the US via hub cities, primarily the New York Metropolitan area, with remote work via the San Francisco Bay Area and Seattle. New York-based employees must work onsite three days per week; employees in Boston, DC, Chicago, Seattle, and San Francisco must attend monthly Work Together Days.

Base salary: $170,000–$200,000 per year, plus equity and benefits.

Company

hirify.global is a virtual healthcare platform providing women's and family health programs to employers, health plans, and consumers.

What you will do

• Own HubSpot and Salesforce instrumentation, lead management, campaign orchestration, funnel stages, and the B2B marketing technology stack.
• Develop and maintain multi-touch pipeline attribution, marketing KPIs, data governance, dashboards, and executive performance reporting.
• Partner with Strategic Finance and RevOps on forecasting, scenario modeling, OKRs, annual planning, and quarterly budgeting.
• Oversee the B2B marketing budget, vendor relationships, spend tracking, reconciliation, and program allocation.
• Lead the marketing web team responsible for navigation, landing pages, SEO/AEO, accessibility, A/B testing, and CRO.
• Manage and develop a team across marketing analytics, marketing operations, and web optimization while implementing AI-powered workflows and tools.

Requirements

• 8+ years of experience in B2B marketing operations, marketing analytics, or revenue operations, ideally in complex or enterprise sales environments.
• Hands-on experience with HubSpot or a similar marketing automation platform and Salesforce integration, including lead routing, lifecycle stages, and campaign orchestration.
• Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders.
• Experience managing multi-million-dollar marketing budgets, including forecasting, actuals, and reconciliation.
• Experience owning a B2B marketing website and CRO program, including A/B testing and accessibility standards.
• Active US work authorization is required. Experience managing teams, presenting performance data to executives, and rolling out AI tools with data governance is also required.

Culture & Benefits

• Flexible hybrid work model with remote work and structured in-person collaboration.
• Employer-covered health, dental, and insurance plan options.
• Access to Maven's healthcare platform, wellness partnerships, and specialists.
• 16 weeks of fully paid parental leave and a new-parent stipend for eligible employees.
• Annual professional development stipend and access to a personal career coach.
• 401(k) matching with immediate vesting for US-based employees.