Events Marketing Director (B2B Technology)

Location: Based in the Newton, Massachusetts office; in-person work is required three days a week or more. Travel is required as necessary to support onsite events.

Salary: $120,000–$150,000 annually, based on experience.

Company

Informa TechTarget is a publicly traded B2B technology information, digital services, and events company that connects technology buyers and sellers through targeted audiences, data, content, advertising, and demand-generation services.

What you will do

• Define, plan, and manage event strategy, including industry sponsorships and standalone events from end to end.
• Develop event programs that strengthen brand presence, engage prospects and customers, and generate pipeline and revenue.
• Lead pre-event, onsite, and post-event activities, including promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement, and ROI measurement.
• Coordinate internal sales, marketing, creative, business, and external partner stakeholders on goals, messaging, speakers, themes, formats, and deliverables.
• Manage vendors, event agencies, and partners while overseeing event budgets and expenses.
• Research relevant events and contribute recommendations and ROI analysis to annual planning.

Requirements

• 6+ years of experience delivering industry and marketing events for prospective customers and clients, preferably in B2B.
• Proven experience leading multiple events from end to end.
• Strong verbal and written communication, teamwork, project management, problem-solving, organization, and attention to detail.
• Ability to manage remote contributors and stakeholders effectively and adapt to changing priorities.
• Familiarity with Salesforce, event management platforms, project management platforms, and related software.
• Bachelor’s degree in marketing, business, communications, or a related field.

Nice to have

• Digital marketing experience.

Culture & Benefits

• Collaborative international environment with colleagues and teams across global offices.
• Open vacation, 10 national holidays, and the option to work from almost anywhere for up to four weeks per year.
• 401(k) matching, health, vision and dental insurance, parental leave, and an employee share purchase plan.
• Volunteer time, learning and mentoring opportunities, LinkedIn Learning access, and internal mobility support.
• Wellbeing support including an employee assistance program, mental health first aiders, and a wellness app.