обновлено 2 дня назад
Lead ABM & Demand Strategist (SaaS)
160 000 - 190 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead ABM & Demand Strategist (SaaS): Building and operating a three-tier account-based go-to-market engine for pipeline creation across target verticals with an accent on intent data, paid media, and multi-channel account engagement. Focus on designing buying committee strategies, optimizing high-value channel spend, and connecting account engagement metrics to pipeline attribution and revenue outcomes.
Location: Remote in the United States
Salary: $160,000–$190,000 per year, plus equity
Company
provides an AI-powered global work platform that helps companies hire, pay, and manage employees in more than 185 countries.
What you will do
- Design and operate a three-tier ABM model covering bespoke top-account programs, vertical segment plays, and programmatic engagement at scale.
- Build target account lists and develop multi-threaded buying committee strategies across HR, Legal, Finance, and Operations.
- Own paid channel strategy, budget allocation, creative testing, and performance management across search intent, intent platforms, LinkedIn, and contextual media.
- Align demand programs with Sales and RevOps, focusing on pipeline creation, account engagement scoring, and account-level attribution.
- Lead vertical pilots, replicate successful playbooks, and strengthen positioning through competitive and vertical intelligence.
Requirements
- 7+ years of experience in B2B demand generation or ABM, including at least 3 years in a senior or lead role owning a full ABM motion.
- Proven experience building and running a measurable three-tier ABM program.
- Deep familiarity with intent data platforms such as Bombora, 6sense, G2, or Demandbase.
- Experience managing or co-managing annual paid media budgets exceeding $1 million.
- Experience defining ICPs, building account lists, and aligning outbound and inbound motions with Sales.
- Proficiency with marketing automation platforms such as Marketo or HubSpot and CRM systems, with Salesforce strongly preferred.
Nice to have
- Experience in Employer of Record, HR technology, workforce management, global compliance, or adjacent SaaS markets.
- Familiarity with DreamData or similar multi-touch attribution tools.
- Experience with account-based personalization tools or dynamic content engines.
- Background in a sales-led to product-led transition environment.
Culture & Benefits
- Remote work supporting global teams.
- Flexible time off.
- Parental leave.
- Health and dental insurance where applicable.
- Retirement savings and an employee incentive plan.
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