Lead ABM & Demand Strategist (HR Tech)

Location: Remote, United States

Salary: $160,000–$190,000 per year, plus equity.

Company

hirify.global provides an AI-powered global work platform that enables companies to hire, pay, and manage employees in more than 185 countries.

What you will do

• Design and operate a three-tier ABM model covering bespoke account programs, vertical segment plays, and programmatic engagement at scale.
• Build target account lists using intent signals, firmographic fit, and CRM engagement data, and develop multi-threaded buying committee strategies.
• Own paid channel strategy, budget allocation, creative testing, and performance optimization across search, intent platforms, LinkedIn, and contextual media.
• Partner with Sales, RevOps, Marketing Operations, and Product Marketing to align targeting, messaging, pipeline creation, and vertical programs.
• Establish account engagement scoring and campaign-level attribution reporting tied to account-level pipeline influence.
• Lead vertical pilots, monitor competitive positioning, and replicate successful demand-generation playbooks.

Requirements

• 7+ years of experience in B2B demand generation or ABM, including at least 3 years in a senior or lead role owning a full ABM motion.
• Proven experience building and operating a measurable three-tier ABM program.
• Deep familiarity with intent data platforms such as Bombora, 6sense, G2, or Demandbase.
• Experience managing or co-managing annual paid media budgets exceeding $1 million.
• Experience partnering with Sales to define ICPs, build account lists, and align outbound and inbound motions.
• Proficiency with marketing automation platforms such as Marketo or HubSpot and CRM systems, with Salesforce strongly preferred.

Nice to have

• Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets.
• Familiarity with DreamData or similar multi-touch attribution tools.
• Hands-on experience with account-based personalization or dynamic content tools.
• Experience in a sales-led to product-led transition environment.

Culture & Benefits

• Remote work for candidates based in the United States.
• Flexible time off.
• Parental leave.
• Health and dental insurance where applicable.
• Retirement savings and an employee incentive plan.