обновлено 13 часов назад
Director of Account Based Marketing
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director of Account Based Marketing (ABM): Building and scaling end-to-end account-based marketing programs across a B2B client portfolio with an accent on intent data, account scoring, and multi-channel orchestration. Focus on architecting 6Sense and Demandbase workflows, translating account insights into pipeline and revenue, and leading cross-functional client strategy.
Location: Remote in the United States; applicants must be legally eligible to work in the U.S.
Company
is an AI-native growth firm that combines strategic marketing expertise with proprietary technology to help brands grow.
What you will do
- Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, intent signals, and multi-channel orchestration.
- Build and refine ABM audits, playbooks, go-to-market plans, and measurement frameworks tied to pipeline, revenue, engagement, and funnel velocity.
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring, and predictive analytics workflows.
- Translate intent and engagement data into campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
- Lead cross-functional collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO teams, while presenting strategy and performance to clients.
- Mentor Strategy and ABM team members, support new business opportunities, and use AI and ’s Nova ecosystem to improve ABM reporting and delivery.
Requirements
- Hands-on proficiency with 6Sense, Demandbase, or an equivalent ABM or intent data platform is mandatory.
- 7+ years of experience in B2B marketing strategy or ABM, with ownership of account-based programs from strategy through execution.
- Strategic knowledge of Salesforce, Marketo, HubSpot, and their integration with ABM platforms.
- Deep understanding of intent data, predictive scoring, account tiering, pipeline mechanics, and B2B business metrics.
- Strong client presentation, discovery, project management, collaboration, and cross-functional leadership skills.
Nice to have
- Agency experience.
Culture & Benefits
- Fully flexible work environment with remote, in-office, and hybrid work styles for employees legally eligible to work in the U.S.
- Medical, dental, and vision insurance with up to 100% employer contribution toward the employee monthly premium.
- 401(k) plan with a 4% employer contribution match.
- Unlimited time off from the first day, paid volunteer time, and mental health recharge days.
- Professional development programs, leadership growth opportunities, quarterly awards, and employee assistance resources.
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