Sr. Director, Demand Generation (B2B Ecommerce)

Location: New York, NY, USA; primarily hiring candidates within a commutable distance of collaboration offices in Orlando, New York, Austin, Las Vegas, or Aventura (Miami)

Salary: $150,000–$200,000 per year, plus company bonus.

Company

hirify.global operates e-commerce platforms and technology solutions for employee and membership marketplaces across live entertainment, travel, retail, loyalty, and employee benefits.

What you will do

• Develop and execute demand generation strategies aligned with pipeline, revenue, and growth objectives across multiple business lines.
• Own full-funnel performance from awareness and lead capture through nurture, conversion, pipeline acceleration, and revenue contribution.
• Design and optimize multichannel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
• Partner with sales, product marketing, and business stakeholders on segmentation, buyer personas, value propositions, messaging, and sales enablement.
• Improve lead definitions, qualification, handoffs, CRM processes, automation, reporting, attribution, and funnel visibility.
• Lead, coach, and develop the existing team while assessing capabilities and future hiring needs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles.
• 3+ years of experience leading and developing high-performing teams.
• Demonstrated success building integrated demand generation programs that produce measurable pipeline and revenue outcomes.
• Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
• Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools; ability to travel and work in person as required.

Nice to have

• Experience in e-commerce, marketplaces, loyalty, employee benefits, or partner-led B2B/B2B2C business models.
• Account-based marketing, lifecycle marketing, and longer-consideration sales cycle experience.
• Experience supporting multiple products, customer segments, or business lines in a matrixed organization.
• Advanced degree in a related field.

Culture & Benefits

• People-first culture focused on collaboration and meaningful in-person connection.
• Flexible work arrangements with collaboration offices in core U.S. markets.
• Medical, dental, and vision coverage; 401(k) match; disability and life insurance.
• Three weeks of PTO, personal days, paid holidays, and a paid holiday break from Christmas to New Year.
• Annual day of giving, fitness centers where available, and $1,000 per year in Tickets-At-Work gift cards for full-time employees.
• Work visa sponsorship is not offered now or in the future.