4 дня назад
Senior Marketing Manager (Supply Chain Software)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager (Supply Chain Software): Building and scaling APAC field marketing strategy and demand generation programmes for supply chain software with an accent on regional campaigns, pipeline contribution, and budget ownership. Focus on adapting global programmes for APAC buyers, managing multi-channel campaigns, and optimising funnel performance, ROI, and sales impact.
Location: Melbourne, Australia; extensive remote work and home office arrangements available
Company
develops supply chain software solutions that help organisations streamline operations, reduce costs, and improve efficiency.
What you will do
- Build the APAC marketing plan, including market prioritisation, target accounts, channels, budget allocation, and campaign calendars.
- Execute demand generation campaigns across events, webinars, digital, social, partner co-marketing, and customer advocacy.
- Own inquiry, MQL, SQL, pipeline, cost-per-lead, ROI, and business-impact targets.
- Adapt global programmes and messaging for APAC buyers while partnering with global marketing teams.
- Support sales through account-based marketing, localised content, customer references, and sales enablement materials.
- Manage agencies, contractors, regional priorities, and the marketing budget while continuously optimising performance.
Requirements
- 7+ years of B2B marketing experience, ideally in enterprise software, value-added software, or services.
- Experience building marketing programmes from the ground up for a new region, market, product, or function.
- Strong strategic planning, budget ownership, hands-on campaign execution, demand generation, and digital marketing skills.
- Fluency with marketing automation and CRM platforms, with Marketo and Salesforce experience preferred.
- Commercial understanding of lead scoring, funnel stages, MQL/SQL definitions, pipeline attribution, and ROI reporting.
- Excellent written and spoken English, with the ability to present to senior internal and external stakeholders and work autonomously across APAC markets.
Nice to have
- Experience in logistics or supply chain.
- Additional APAC language skills.
Culture & Benefits
- Work with international clients and colleagues in a fast-paced environment.
- Attractive compensation with participation in company success.
- Extensive remote work, home office arrangements, and flexible working time models.
- Training and development opportunities through ACADEMY.
- Fun, casual, and flexible work environment.
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