Demand Generation Manager, Senior B2B

Location: Remote; work requires alignment with the Eastern Time Zone.

Company

hirify.global is recruiting for a growing technical business in the harsh-environment power sector.

What you will do

• Build and manage a repeatable B2B demand-generation engine focused on qualified pipeline and revenue.
• Identify in-market accounts using intent data and buying signals; build, segment and enrich target-account and contact databases.
• Map buying committees, decision-makers, projects and product fit, then launch coordinated account-based campaigns.
• Design AI-driven workflows for research, enrichment, scoring, prioritization, routing and content production.
• Enable industry account and channel sales teams with account briefs, buying intelligence, contact maps, fit assessments, technical content and outreach.
• Own CRM and marketing-automation integration, closed-loop attribution, revenue reporting and AEO/GEO strategies for AI answer engines.

Requirements

• 5+ years of B2B demand generation, growth marketing or similar experience.
• Proven ownership of qualified pipeline and revenue impact rather than only MQL volume.
• Strong B2B experience in technical, industrial, manufacturing, engineering or considered-purchase environments.
• Hands-on experience with ABM, intent data, buying signals, CRM, marketing automation, attribution and revenue reporting.
• Technical aptitude, strong analytical and commercial skills, and the ability to understand complex products and buying journeys.
• Demonstrated use of AI in research, enrichment, content, campaigns or marketing workflows; ability to work independently and build systems from the ground up.

Nice to have

• Experience with predictive intent, enrichment and attribution platforms.
• AEO/GEO or AI-search optimization experience.
• Experience with long-cycle, technical or specification-driven sales.
• Marketing experience with engineers, integrators, distributors or specifying audiences.
• Exposure to water/wastewater, traffic/ITS or industrial automation.

Culture & Benefits

• Permanent work-from-home arrangement.
• High ownership and autonomy with direct collaboration with leadership.
• Opportunity to build the demand-generation function and its systems from the ground up.
• Health insurance coverage for eligible locations.
• Immediate hiring for a full-time schedule.

Hiring process

• Complete the application with assessment questions, a technical check and a voice recording.
• Hourly rate is determined based on performance throughout the application process.
• Applications with all requirements completed receive priority review.