Senior Field Marketing Manager (AI)

Location: US - Atlanta; hybrid work with three in-office days per week. The role supports marketing programs across the US and Canada and requires approximately 30% travel.

Company

hirify.global provides an AI-powered continuous testing and quality engineering platform for enterprise software delivery.

What you will do

• Develop and own a data-driven regional marketing strategy for assigned sales pods across the AMS region.
• Build and execute demand generation programs, including account-based marketing, in-person and virtual events, executive briefings, conferences, webcasts, telemarketing, sales enablement, and nurture campaigns.
• Align field sales, channel sales, customer success, and BDR teams on messaging, lead follow-up, handoffs, and customer retention programs.
• Manage relevant components of the AMS marketing budget and calendar.
• Partner with Marketing Operations to track programs against SLAs and KPIs, analyze performance data, and optimize funnel results.
• Use segmentation and prioritization data from tools such as 6sense, ZoomInfo, and Salesforce to identify high-value opportunities and improve lead-to-opportunity conversion.

Requirements

• 7+ years of B2B field or regional marketing experience in enterprise software or high-tech.
• Proven experience in demand generation, pipeline acceleration, account-based marketing, and modern marketing practices.
• Extensive experience managing hosted events, third-party conferences, executive programs, and virtual or hybrid formats.
• Hands-on experience with Salesforce and business intelligence platforms, plus a strong understanding of sales methodology, pipeline mechanics, and revenue impact.
• Strong project and program management, communication, reporting, and cross-functional relationship-building skills.
• Must be authorized to work in the US without current or future employer sponsorship. A bachelor's degree in Marketing or a related field is required.

Nice to have

• Experience with project management tools such as Asana.
• Familiarity with Power BI or Tableau.
• Experience in cross-geography, globally matrixed marketing organizations.
• Experience experimenting with emerging AI tools to improve field marketing execution.

Culture & Benefits

• Fast-paced environment combining strategic planning with hands-on execution.
• Data-driven, outcome-oriented approach focused on measurable business results.
• Collaborative work across sales, business development, customer success, partner marketing, and marketing operations.
• Equal opportunity workplace.