14 часов назад
Brand And Media Marketing Manager (Healthcare)
110 700 - 135 300$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Brand And Media Marketing Manager (Healthcare): Building and delivering integrated brand and paid media campaigns for healthcare marketing initiatives with an accent on media strategy, agency coordination, sponsorships, and consumer insights. Focus on managing end-to-end campaign production, optimizing performance through data and analytics, and translating business objectives into effective channel and investment strategies.
Location: Hybrid, with required work from the Boston office 2 days per week; locations include Boston and Hingham, Massachusetts, United States.
Salary: $110,700–$135,300 per year, plus eligibility for variable pay.
Company
is a healthcare organization focused on transforming healthcare and supporting member wellness.
What you will do
- Support global campaign strategy and deliver integrated external campaigns and internal marketing initiatives.
- Develop brand, creative, paid media, and tactical strategies aligned with marketing objectives.
- Manage paid media execution, sponsorships such as Bluebikes, media partners, agencies, timelines, specifications, and approvals.
- Create creative briefs and coordinate content production with internal teams, producers, agencies, and creative partners.
- Monitor campaign performance, identify optimization opportunities, and produce post-campaign marketing and media reports.
- Provide brand governance, track competitive activity and industry trends, and support photo, video, radio, and media activation productions.
Requirements
- 6–10 years of experience in marketing, brand management, agency account management, or strategy.
- Deep expertise in paid media strategy, planning, buying, negotiation, and optimization.
- Experience developing integrated campaigns across paid, earned, and owned channels.
- Strong project management, presentation, communication, creative briefing, and production management skills.
- Ability to make data-driven media and marketing recommendations and demonstrate a strong understanding of social channels.
- Bachelor’s degree in marketing, journalism, business, communications, or a related field; a high school degree or equivalent is required unless otherwise noted.
Culture & Benefits
- Collaborative environment with cross-functional work and opportunities to contribute cultural and member insights.
- Comprehensive benefits package including paid time off, medical, dental, and vision insurance.
- 401(k) and additional well-being benefits for eligible employees.
- Development resources, career growth opportunities, and support for work-life balance.
- Flex persona work arrangement subject to business needs.
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