1 день назад
Media Marketing Manager (Healthcare)
87 700 - 157 800$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Media Marketing Manager (Paid Media/Healthcare): Leading paid media strategy, planning, buying, and optimization across digital channels for healthcare products and lines of business with an accent on cross-channel performance, budget management, and strategic partnerships. Focus on building annual marketing plans, running test-and-learn initiatives, improving audience segmentation and lifecycle programs, and translating campaign analytics into growth strategies.
Location: Remote within the United States; requires 10% travel as needed.
Salary: $87,700–$157,800 per year.
Company
is a diversified national healthcare organization serving 28 million members.
What you will do
- Lead paid media strategy and execution for assigned healthcare products and lines of business across local, state, and national activities.
- Develop and manage annual paid digital marketing budgets across multiple channels to optimize performance and return on investment.
- Coordinate with agency and publisher partners on paid media planning, buying, and business partnerships.
- Collaborate with brand, research, analytics, consumer insights, finance, and product stakeholders to define objectives and deliver campaigns against key performance indicators.
- Build annual and quarterly marketing plans supporting awareness, retention, and member growth.
- Analyze performance, report actionable insights, improve audience segmentation and lifecycle nurture programs, and drive test-and-learn initiatives and innovation.
Requirements
- Bachelor’s degree in Marketing, a related discipline, or equivalent experience.
- 5+ years of cross-channel media experience.
- Experience with strategic partnerships and structuring and negotiating business deals in digital marketing or advertising.
- Ability to work remotely within the United States and travel approximately 10% as needed.
Culture & Benefits
- Flexible approach to remote, hybrid, field, or office work schedules.
- Health insurance, 401(k), and stock purchase plans.
- Tuition reimbursement, paid time off, and holidays.
- Additional compensation may include incentives, subject to eligibility.
- Commitment to diversity and equal employment opportunity.
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