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1 день назад

Media Marketing Manager (Healthcare)

87 700 - 157 800$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Media Marketing Manager (Paid Media/Healthcare): Leading paid media strategy, planning, buying, and optimization across digital channels for healthcare products and lines of business with an accent on cross-channel performance, budget management, and strategic partnerships. Focus on building annual marketing plans, running test-and-learn initiatives, improving audience segmentation and lifecycle programs, and translating campaign analytics into growth strategies.

Location: Remote within the United States; requires 10% travel as needed.

Salary: $87,700–$157,800 per year.

Company

hirify.global is a diversified national healthcare organization serving 28 million members.

What you will do

  • Lead paid media strategy and execution for assigned healthcare products and lines of business across local, state, and national activities.
  • Develop and manage annual paid digital marketing budgets across multiple channels to optimize performance and return on investment.
  • Coordinate with agency and publisher partners on paid media planning, buying, and business partnerships.
  • Collaborate with brand, research, analytics, consumer insights, finance, and product stakeholders to define objectives and deliver campaigns against key performance indicators.
  • Build annual and quarterly marketing plans supporting awareness, retention, and member growth.
  • Analyze performance, report actionable insights, improve audience segmentation and lifecycle nurture programs, and drive test-and-learn initiatives and innovation.

Requirements

  • Bachelor’s degree in Marketing, a related discipline, or equivalent experience.
  • 5+ years of cross-channel media experience.
  • Experience with strategic partnerships and structuring and negotiating business deals in digital marketing or advertising.
  • Ability to work remotely within the United States and travel approximately 10% as needed.

Culture & Benefits

  • Flexible approach to remote, hybrid, field, or office work schedules.
  • Health insurance, 401(k), and stock purchase plans.
  • Tuition reimbursement, paid time off, and holidays.
  • Additional compensation may include incentives, subject to eligibility.
  • Commitment to diversity and equal employment opportunity.

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