Senior Manager, Marketing & Communications

Location: Boston, United States

Base salary: $134,200–$157,800 per year

Company

hirify.global provides insurance products and services for healthcare organizations and related customers.

What you will do

• Lead day-to-day marketing communications and public relations programs for hirify.global companies in the United States, with support for international companies as requested.
• Develop integrated communication plans covering brand strategy, advertising, thought leadership, channel marketing, lead generation, and market penetration.
• Manage the Corporate Communications staff and coordinate internal stakeholders, agencies, PR partners, designers, printers, and other external resources.
• Oversee public relations, crisis communications, social media, digital marketing, SEO, email marketing, video production, websites, and client and policyholder portals.
• Direct editorial production, corporate content, marketing collateral, trade show campaigns, product launches, merger and acquisition communications, and brand identity standards.
• Plan the department budget, develop performance metrics, and monitor results across communications programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, with at least 10 years of related experience; a master’s degree is preferred.
• Previous experience managing and leading a team, including hiring, training, performance management, and work allocation.
• Experience developing creative marketing plans and persuasive communications that support market strategies and lead generation.
• Strong writing, editing, planning, scheduling, communication, negotiation, and project management skills.
• Experience with social media initiatives, digital marketing strategy, analytics, content creation, platform management, SEO, and Google Analytics or similar tools.
• Public relations and media relations experience, including thought leadership, campaign management, crisis response, and working under pressure.

Nice to have

• Master’s degree or equivalent industry experience.
• Working knowledge of the healthcare and insurance industry.

Culture & Benefits

• Full-time employment with compensation determined by geographic location, skills, experience, qualifications, and education.
• Work spans strategic and tactical collaboration with marketing, business development, product development, risk management, claims, legal, and other departments.
• Responsibility for managing the communications department budget and reporting on program performance.