Associate Director, Account Based Marketing (Life Sciences)

Location: Waltham, MA, United States — Headquarters

Salary: Minimum $140,000 annually, plus an annual discretionary performance bonus.

Company

hirify.global supports pharmaceutical, biotech, and medtech commercialization through therapeutic expertise, human and artificial intelligence, and a technology platform.

What you will do

• Develop the strategic vision and direction for ABM across account tiers, market segments, regions, and business priorities.
• Build scalable 1:1, 1:few, and 1:many ABM programs tailored to account needs, buying groups, and customer lifecycle stages.
• Partner with Sales and Account Management on account plans, target personas, buying groups, and growth opportunities including new logos, expansion, and cross-sell/upsell.
• Design integrated campaigns across email, digital, events, direct mail, thought leadership, and executive engagement.
• Use CRM, marketing automation, web analytics, and third-party data to prioritize accounts, personalize outreach, and measure performance.
• Establish dashboards, reporting, measurement frameworks, playbooks, policies, and best practices while championing ABM adoption across the organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of B2B marketing experience, including at least 2–3+ years focused on account-based marketing or strategic demand generation.
• Experience in life sciences, healthcare, B2B professional services, or technology supporting complex, consultative sales cycles.
• Experience influencing senior commercial stakeholders and contributing to enterprise account strategies.
• Ability to collaborate with Sales, Account Management, Product Marketing, Content, Marketing Operations, and Sales Operations.

Nice to have

• MBA or another advanced degree.

Culture & Benefits

• Full-time employee position with an annual discretionary performance bonus.
• Inclusion and Engagement principles are integrated into team building, decision-making, and daily work.
• Equal opportunity workplace with a stated commitment to preventing discrimination and harassment.
• Work within an international organization of approximately 1,300 professionals across 14 offices and five continents.