Associate Director Digital Marketing (Rare Hematology)

Location: Cambridge, Massachusetts, United States; onsite. Applicants are limited to the United States and Puerto Rico.

Salary: $148,500–$214,500 per year, commensurate with experience.

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines for immune challenges, rare diseases, cancers, and neurological conditions.

What you will do

• Lead digital and media strategy and execution for WAYRILZ® across healthcare professional and patient audiences.
• Develop personalized, connected customer journeys across media, CRM, web, GEO, social, third-party platforms, and emerging channels.
• Champion AI-enabled content development, personalization, channel optimization, and brand discoverability across generative AI and LLM-driven experiences.
• Own the WAYRILZ patient DSE campaign and end-to-end digital execution in partnership with Communications and agency teams.
• Establish KPIs and measurement frameworks, lead performance reviews, and translate behavioral and campaign data into recommendations.
• Optimize marketing investments through testing, experimentation, and ongoing analysis of audience, channel, and tactic performance.

Requirements

• 5+ years of experience in pharmaceutical or biopharmaceutical companies, or advertising agencies serving pharmaceutical clients.
• Experience in brand and digital marketing, customer experience planning, and strategic digital execution.
• In-depth understanding of digital marketing channels and their role in building customer relationships.
• Strong understanding of digital marketing, AI, trends, and innovation, with experience managing agencies and regulatory reviews.
• Ability to build cross-functional consensus, solve digital marketing challenges, and communicate recommendations effectively.
• Ability to work onsite in Cambridge, Massachusetts, United States.

Nice to have

• Experience with brand lifecycle planning, audience segmentation, and digital engagement designed to influence behavior.
• Experience creating measurement plans, selecting KPIs, setting targets, and assessing campaign lift and ROI.
• Experience steering digital investments using behavioral and performance data.

Culture & Benefits

• Work in a highly matrixed environment with cross-functional teams and agency partners.
• Supportive, future-focused environment with opportunities for promotion, lateral moves, and international career development.
• Company rewards and employee benefit programs.
• Healthcare, prevention, and wellness benefits for employees and families.
• At least 14 weeks of gender-neutral parental leave.