Marketing Director (AI)

Location: Cranbury, New Jersey, United States; hybrid work schedule

Salary: $100,000–$125,000 per year, depending on qualifications, with eligibility for an annual bonus or commission incentive.

Company

hirify.global operates a portfolio focused on healthcare professionals, healthcare media, and life sciences marketing.

What you will do

• Define marketing strategy, go-to-market positioning, brand narrative, messaging architecture, channel strategy, and creative direction across the HCP portfolio.
• Establish AI adoption standards and embed AI into marketing planning, execution, and organizational capability.
• Lead market intelligence, competitive analysis, and audience insight frameworks.
• Own B2B and B2C audience growth, acquisition, loyalty, engagement, and retention programs.
• Direct integrated campaigns from briefing through performance review and build marketing-to-sales alignment tools.
• Lead and develop the marketing organization while reporting brand, audience, and marketing performance to executives.

Requirements

• Senior marketing leadership experience with ownership of strategic outcomes and organizational performance.
• Deep expertise in both B2B and B2C marketing, audience growth, loyalty, and retention.
• Experience using data, audience insights, and competitive intelligence to guide decisions.
• Demonstrated ability to build test-and-learn cultures and marketing-to-sales alignment strategies.
• Strong brand, creative direction, executive communication, and cross-functional influence skills.
• Preparedness to discuss a philosophy and track record of AI adoption in marketing leadership is required.

Nice to have

• Knowledge of HCP audiences, healthcare media, or life sciences marketing.
• Examples of AI-driven marketing programs, frameworks, or organizational changes that improved performance at scale.

Culture & Benefits

• Hybrid work environment with a focus on discipline, clarity, accountability, innovation, respect, integrity, teamwork, and continuous improvement.
• Medical, dental, vision, pharmacy, FSA, HSA, and dependent-care benefits.
• 401(k) and Roth 401(k) plans with company matching.
• Company-paid short- and long-term disability coverage, life insurance options, and supplemental Aflac coverage.
• Commuter benefits, employee assistance, fertility benefits, identity theft protection, pet discounts, and employee discounts and rewards.