Performance Marketing Manager

Location: Toronto, Canada; hybrid schedule with in-office work required on Wednesdays and Thursdays and remote work available for the remainder of the week.

Salary: CAD 100,000–125,000 per year, plus variable compensation including short-term and long-term incentives.

Company

hirify.global, including its ecobee subsidiary, develops smart home, connected home, and sustainable energy products for homes and businesses.

What you will do

• Own demand capture across retail media, search, programmatic, social, and affiliate channels, including forecasting, budget allocation, and pacing.
• Lead creative testing and analytics across hooks, formats, messaging themes, and production styles to identify performance drivers and manage creative fatigue.
• Oversee agency partners and ensure media, retail media, digital media, and affiliate deliverables remain aligned with plans and results.
• Use marketing mix modelling outputs and incrementality testing to evaluate true media effectiveness beyond platform-reported ROAS.
• Monitor competitor media spend, share, and creative activity, translating findings into tactical responses.
• Analyse campaign and creative data, run A/B tests, manage the affiliate program, and provide performance reporting beyond platform KPIs.

Requirements

• 5–7 years of experience in performance or digital marketing, with a record of leading profitable campaigns and scaling media budgets.
• Hands-on experience with creative testing, analytics tools such as GA4, Tableau, or Data Studio, and A/B testing or CRO strategies.
• Strong analytical and business skills, including familiarity with incrementality testing and marketing mix modelling.
• Hands-on experience with Meta, TikTok, Google, and Reddit advertising platforms.
• Experience leading cross-functional work, overseeing agencies, and executing projects in a fast-paced environment.
• Willingness to complete a background check.

Nice to have

• Retail media experience with platforms such as Amazon Advertising or Walmart Connect.
• Experience with AI-mediated search and discovery, including AEO.

Culture & Benefits

• Hybrid work with remote flexibility for part of the week.
• Medical, dental, and vision plans.
• Life insurance, long-term disability coverage, flexible spending and health savings accounts.
• Accrued paid time off, paid holidays, and RRSP retirement benefits.
• Planet-positive mission focused on comfort, efficiency, sustainability, and connected home technology.

Hiring process

• 30-minute phone call with Talent Acquisition.
• One-hour video interview with the Hiring Manager and a team member, covering technical, behavioural, and personality questions.
• Final 1.5-hour in-person interview involving a past campaign presentation and a live scenario discussion.