Performance Creative Strategist (E-commerce)

Location: Hybrid in Toronto, Ontario, with 2–3 days per week in the office at 670 Caledonia Rd, Unit 101

Salary: CA$80,000–CA$95,000 per year

Company

hirify.global is a global e-commerce company creating custom stickers, labels, decals, temporary tattoos, and other die-cut products through software, automation, and advanced digital manufacturing.

What you will do

• Develop full-funnel creative strategies for direct-response, awareness, and consideration campaigns.
• Build and brief creative for Meta, TikTok, YouTube, and programmatic channels.
• Analyze hook rate, CTR, ROAS, CPA, sessions, engagement, and assisted-conversion contribution to identify winning creative patterns.
• Translate performance data and qualitative insights into briefs for copywriters, designers, content creators, and video editors.
• Research cultural trends, platform formats, competitors, and the print and e-commerce landscape.
• Design continuous testing matrices for hooks, pacing, formatting, calls to action, and top-of-funnel content while aligning media and creative teams.

Requirements

• 4–7 years of experience in digital marketing, performance marketing, growth marketing, or agency-side creative strategy.
• Demonstrated ownership of both direct-response and brand or awareness creative.
• Deep technical knowledge of Meta Ads Manager and TikTok Ads Manager.
• Strong ability to interpret dashboard analytics and identify patterns in performance data using tools such as Motion.
• Working knowledge of GA4 attribution reporting or multi-touch attribution tools such as Triple Whale or Northbeam.
• A portfolio showing strong script hooks, high-converting visual flows, and the ability to capture attention in the first three seconds; familiarity with Figma, Canva, Asana, or Wrike.

Nice to have

• E-commerce or direct-to-consumer experience.

Culture & Benefits

• High-growth environment with a strong leadership team and positive workplace energy.
• Fast-changing setting with learning and growth opportunities.
• Opportunity to grow a global Canadian brand focused on local manufacturing.
• Work with a wide variety of small and medium-sized businesses.
• Use cutting-edge e-commerce and digital print customization technology.
• Commitment to diversity, inclusion, accessibility, and equal employment opportunity.