2 часа назад
Director of Affiliates - Performance Marketing
146 575 - 229 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Affiliates - Performance Marketing (Affiliate and Aggregator Marketing): Owning GEICO's affiliate and aggregator strategy to drive profitable customer acquisition with an accent on partner economics, campaign execution, performance management, and measurement. Focus on building incrementality testing agendas, optimizing conversion pathways, managing enterprise-scale partners and agencies, and aligning channel governance with Finance, Analytics, Product, and Creative.
Location: Hybrid, with 3 days per week onsite at corporate offices in Bethesda, MD or Manhattan, NY.
Annual salary: $146,575–$229,600.
Company
is a large U.S. auto insurer and a member of the Berkshire Hathaway family of companies.
What you will do
- Lead affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and growth.
- Develop partner economics, commercial frameworks, forecasts, pacing, bidding, and performance management processes.
- Identify, evaluate, and onboard affiliate, aggregator, and strategic partners while maintaining traffic and quality standards.
- Establish testing and measurement agendas covering incrementality, partner quality, traffic performance, and long-term value.
- Analyze channel performance and optimize placements, offers, landing experiences, and conversion pathways.
- Partner with Analytics, Finance, Product, Creative, agencies, and internal Performance Marketing teams on growth, governance, compliance, tracking, and contracts.
Requirements
- 12+ years of affiliate marketing experience with direct ownership of enterprise-level budgets.
- Experience managing affiliate networks such as MediaAlpha or QuinnStreet.
- Background in financial services, insurance, SaaS, or banking, particularly in conversion-driven customer acquisition.
- Proficiency in Google Analytics and experience with incrementality and performance measurement.
- Experience managing team members, agencies, and external partners to clear performance standards.
- Bachelor's degree and strong written and verbal communication skills.
Nice to have
- Experience managing large enterprise budgets beyond affiliate marketing.
- Agency-side performance or affiliate marketing experience.
- Broader performance marketing or traffic acquisition experience.
- Direct relationships with publishers such as Insurify or NerdWallet.
Culture & Benefits
- Hybrid work structure with regular onsite collaboration.
- Personalized development programs, mentorship, and certification assistance.
- Inclusive and collaborative culture focused on shared success.
- Competitive pay, benefits, and flexibility supporting employee well-being and long-term needs.
- does not sponsor new applicants for employment authorization for this position.
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