1 день назад
Performance Marketing Manager (Fintech)
160 000 - 200 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Fintech): Running and scaling multi-channel digital advertising campaigns for an AI-native ERP with an accent on creative testing, conversion tracking, attribution, and pipeline generation. Focus on optimizing CAC and ROAS, launching new acquisition channels, and using A/B testing, cohort analysis, and customer segmentation to improve campaign performance.
Location: New York, NY, USA; collaborative, in-office culture. Relocation support is available for employees moving to New York.
Salary: $160,000–$200,000 per year plus $40,000–$60,000 in equity.
Company
DualEntry is building an AI-native ERP that automates accounting for finance teams.
What you will do
- Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X.
- Manage budgets, test creative concepts, and reduce customer acquisition cost while improving ROAS.
- Test more than 10 ad concepts weekly with designers and creative partners.
- Launch additional channels such as programmatic, podcast advertising, and CTV.
- Own performance reporting from top-of-funnel activity through lead and pipeline generation.
- Improve conversion tracking and attribution, and conduct A/B testing, cohort analysis, and customer segmentation.
Requirements
- 3–5 years of experience managing digital marketing campaigns.
- Hands-on experience with LinkedIn Campaign Manager, Google Ads, and/or Meta Ads Manager.
- Experience managing $50,000–$250,000 in monthly advertising spend and scaling budgets efficiently.
- Experience with campaign optimization, creative testing, conversion tracking, and attribution.
Culture & Benefits
- Early-stage, high-speed, high-trust environment with high expectations.
- Significant equity ownership and direct product influence.
- Medical, dental, and vision insurance, One Medical membership, virtual healthcare, and mental health support.
- 401(k), commuter benefits, flexible PTO with 27 days including public holidays, and a learning and development budget.
- Visa and permanent residence sponsorship plus relocation support for employees moving to New York.
- In-office collaboration with team events, snacks, and drinks.
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