Product/Performance Marketing Manager (BPS Commercial Workspaces)

Location: Spring, Texas, United States of America

Salary: $105,050–$161,800 USD annually, with additional bonus and/or equity opportunities for candidates in the United States.

Company

hirify.global develops and markets personal systems, software solutions, and related commercial workspace products.

What you will do

• Develop end-to-end product and solution marketing strategies for commercial workspaces centered on the PC ecosystem, including docks, displays, peripherals, software solutions, and security.
• Create integrated demand generation campaigns that drive pipeline, opportunities, adoption, and revenue across digital, social, email, channel, events, hirify.global.com, and other paid and owned programs.
• Manage campaign and product marketing briefs from strategy through execution, covering audiences, assets, channels, timing, budgets, and KPIs.
• Optimize media, messaging, content, and asset deployment based on campaign performance and conversion outcomes.
• Coordinate agencies, creative production, market activation, channel activation, and partner-ready playbooks.
• Conduct customer research and market analysis, define competitive differentiators and value propositions, and create messaging, website copy, white papers, and campaign assets.

Requirements

• 6+ years of experience in product or solution marketing, performance marketing, demand generation, or brand marketing.
• 4+ years of B2B experience.
• Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
• Experience defining KPIs, analyzing campaign effectiveness, and optimizing media and content based on performance.
• Strong product positioning, narrative development, business acumen, budget management, and cross-functional leadership skills.
• Ability to synthesize data, customer research, market insights, and campaign performance into business cases and conversion improvements.

Nice to have

• MBA or equivalent experience.

Culture & Benefits

• Full-time employment with health, dental, vision, disability, life insurance, and employee assistance benefits.
• Flexible spending account and generous paid time off policies.
• 4–12 weeks of fully paid parental leave based on tenure.
• 11 paid holidays plus flexible paid vacation and sick leave.
• Opportunities to use AI tools such as Copilot, ChatGPT, and DeepSights in marketing workflows.