Conversion Rate Optimization Lead (AI)

Location: Burnaby, British Columbia, Canada

Salary: CAD 72,190–90,235 per year

Company

hirify.global operates digital customer journeys supporting engagement, conversions, leads, bids, purchases, and revenue across its websites.

What you will do

• Develop and lead the CRO and experimentation strategy across key digital experiences.
• Identify conversion opportunities, analyze customer journeys and funnels, and prioritize initiatives by business impact.
• Design, launch, analyze, document, and scale A/B, multivariate, personalization, and other experiments.
• Lead UX improvements for landing pages, customer journeys, messaging, calls to action, and interaction patterns.
• Build and modify web experiences using HTML, CSS, JavaScript, CMS, analytics, personalization, CDP, and marketing technology platforms.
• Partner with Marketing, Product, Technology, Analytics, Creative, UX, and Engineering teams to establish data-driven optimization practices.

Requirements

• 3+ years of experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
• Demonstrated experience developing and executing A/B tests and experimentation programs.
• Strong understanding of customer journeys, conversion funnels, UX principles, digital marketing, and modern responsive web technologies.
• Experience with Google Analytics 4 or similar web analytics platforms and Optimizely or an equivalent experimentation platform.
• Working knowledge of HTML, CSS, and JavaScript, with the ability to collaborate on technical web initiatives.
• Applicants must be legally entitled to work in Canada.

Nice to have

• Experience with personalization, CDPs such as Segment, behavioral analytics, session recordings, heatmaps, surveys, or usability testing.
• Experience with Figma, SQL, data visualization, data warehouses, headless CMS platforms, APIs, or tag management.
• Knowledge of SEO, AEO/GEO, technical SEO, content optimization, and paid media landing pages.
• Experience using AI-assisted development, analytics, research, or optimization tools.
• Experience in e-commerce, marketplaces, auction platforms, lead generation, or other high-volume transactional digital environments.

Culture & Benefits

• Cross-functional collaboration across Marketing, Product, Technology, Analytics, Creative, UX, and business teams.
• Opportunity to establish experimentation frameworks, documentation, playbooks, and measurement practices.
• Fast-paced environment with multiple priorities and independent ownership.
• Focus on continuous testing, learning, customer experience improvement, and data-driven decision-making.
• Equal opportunity employment and nondiscrimination in accordance with applicable laws.