Paid Digital Marketing Specialist (Paid Media)

Location: Richmond, Virginia hybrid/in-office; available to Virginia residents only. In-office days are Tuesday, Wednesday, and Thursday, with core working hours targeting 9am–5pm EST. Local and domestic travel of up to 10–15% is required.

Salary: $68,900–$103,000 annually, plus eligibility for a performance-based bonus incentive plan.

Company

CareScout, a wholly owned subsidiary of hirify.global Financial, develops long-term care options, resources, education, and human support for care seekers and their families.

What you will do

• Execute and manage paid search, paid social, video, display, retargeting, and affiliate campaigns.
• Build, launch, and optimize campaigns in Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Monitor CTR, CVR, CPA, CAC, and ROAS, identifying performance insights and optimization opportunities.
• Support A/B and multivariate testing across creative, audiences, bidding strategies, and landing pages.
• Coordinate ad copy, creative assets, quality assurance, affiliate relationships, compliance, and partner performance.
• Manage budget pacing and collaborate with Analytics, Lifecycle Marketing, SEO, Product Marketing, Brand, Content, and external partners.

Requirements

• 2–4 years of hands-on experience executing acquisition and brand-awareness paid digital marketing campaigns.
• Direct campaign management experience in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Working knowledge of CTR, CVR, CPA, CAC, and ROAS, plus experience with budget management and pacing.
• Analytical experience using Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization, with strong copy instincts and attention to detail.
• Ability to work the required Richmond hybrid schedule as a Virginia resident.

Nice to have

• Experience with affiliates, third-party marketing partners, or the Impact.com platform.
• Experience in DTC and B2B environments or regulated industries such as healthcare and financial services.
• Google Ads or other paid-media platform certifications.
• Experience with generative AI tools such as Microsoft Copilot.

Culture & Benefits

• Healthcare coverage and multiple 401(k) savings plan options.
• Paid time off, 12 paid holidays, volunteer time off, and paid family leave.
• Disability, life, and long-term care insurance.
• Tuition reimbursement, student loan repayment, and training and certification support.
• Wellness, caregiver, mental health, employee assistance, financial, and legal support resources.