Audience Growth Marketing Specialist

Location: Hybrid, based in the Washington, D.C., Newton, MA, or New York, NY office; in-person work three days a week or more

Salary: $65,000–$71,000 per year, based on experience

Company

Informa TechTarget is a B2B technology media and digital services company connecting technology buyers and sellers through targeted content, audience data, advertising, and demand-generation services.

What you will do

• Plan, execute, and optimize multi-channel campaigns across email, paid and organic social, display advertising, and emerging channels.
• Acquire newsletter subscribers and qualified leads while improving engagement, conversion rates, and cost efficiency.
• Develop audience segments and personalized experiences across digital touchpoints.
• Monitor campaign performance, conduct A/B tests, and provide reporting and recommendations to stakeholders.
• Support launches of editorial products, virtual events, partnerships, and strategic audience-development initiatives.
• Manage subscriber communications and collaborate with Editorial, Product, and Audience Development teams.

Requirements

• 1–2 years of experience executing integrated marketing campaigns across paid social media, email, and display channels.
• Familiarity with analytics and reporting platforms such as Google Analytics, Tableau, Looker, or similar tools.
• Excellent copywriting skills and the ability to adapt messaging for different audiences and channels.
• Ability to manage multiple campaigns simultaneously with strong attention to detail.
• Data-driven, analytical, resourceful, collaborative, and well organized.
• Publishing or B2B media experience is strongly preferred.

Nice to have

• Experience with Canva or similar graphic and video editing tools.
• Familiarity with CMS and marketing automation platforms such as Eloqua, Sailthru, Lytics, or Unbounce.
• Experience working in agile or collaborative project management environments.

Culture & Benefits

• Collaborative environment focused on innovation, continuous learning, sustainability, diversity, wellbeing, and ethical working practices.
• Open vacation, 10 national holidays, and the option to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision and dental insurance, parental leave, and an employee share purchase plan with at least a 15% discount.
• Volunteer time of up to four days per year and access to training, mentoring, LinkedIn Learning, and internal career opportunities.
• Wellbeing support including an employee assistance program, mental health first aiders, and a wellness app.