Digital Marketing Specialist (Digital Advertising)

Location: Chicago, IL, USA; hybrid schedule with four in-office days per week, Monday–Thursday.

Salary: $60,000–$90,000 per year, adjusted based on experience, training, geographic location, licensure and certifications, market factors, budget, and responsibilities.

Company

hirify.global is a healthcare education organization serving more than 97,000 students through five accredited institutions and a community of 385,000 alumni.

What you will do

• Own monthly creative planning for paid media campaigns.
• Deploy, traffic, and launch creative assets across digital and paid media channels.
• Evaluate asset performance and make data-driven decisions about future creative.
• Develop leadership reports and insights using Google Analytics, platform analytics, Google Ads, and Meta Ads.
• Analyze CPA, CTR, and ROAS to guide creative strategy and budget allocation.
• Design A/B tests for ad copy, creative assets, and landing pages to improve conversion rate optimization.

Requirements

• 2–4 years of recent experience planning, creating, executing, and optimizing direct marketing and digital advertising campaigns.
• Hands-on experience with Google Ads, Microsoft Ads, SA360, Meta, TikTok, YouTube, and other digital media channels.
• Strong analytical skills with the ability to turn campaign data into actionable recommendations.
• Experience managing campaigns across multiple channels and marketing-funnel stages.
• Strong communication and collaboration skills across cross-functional teams.
• Ability to work in the Chicago office four days per week, Monday–Thursday.

Culture & Benefits

• Collaborative hybrid work environment focused on creativity, innovation, communication, and relationship-building.
• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Flexible Time Off policy and 12 paid holidays.
• Work supporting healthcare education and workforce development.