Paid Media Analyst (Finserv and Travel)

Location: Hybrid in New York City, United States; office attendance Tuesday through Thursday and fully remote Mondays and Fridays

Salary: $100,000–$120,000 per year in New York City

Company

hirify.global is a global portfolio of high-growth companies, including The Points Guy, focused on digital consumer experiences and large-scale digital growth.

What you will do

• Own and optimize high-volume paid media campaigns across Google Search and Microsoft Ads to drive customer acquisition and conversion performance.
• Analyze campaign performance, visitor behavior, attribution, incrementality, and unit economics to improve efficiency and profitability.
• Design and iterate full-funnel A/B and multivariate tests across core business KPIs.
• Use SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor and optimize paid media performance.
• Translate complex analysis into clear recommendations, strategic roadmaps, and stakeholder updates.
• Collaborate with business teams and emerging ad platforms to optimize the user journey from impression to conversion.

Requirements

• 1–3 years of experience executing paid media strategy for high-volume or complex acquisition programs.
• Proficiency with Google Ads, including structured experiments, conversion uploads, and bidding optimization.
• Strong analytical and performance marketing mindset with advanced Excel and SQL skills.
• Experience with attribution, incrementality, evolving signal transparency, and data from disparate sources.
• Strong communication, prioritization, autonomy, and problem-solving skills.
• Ability to work in the New York City office Tuesday through Thursday under a hybrid schedule.

Nice to have

• Experience with Meta Ads, Fivetran, and Hightouch.
• Familiarity with data visualization tools such as Databricks.
• Experience testing emerging advertising platforms and surfaces.

Culture & Benefits

• Medical, dental, and vision insurance coverage.
• Life insurance, short- and long-term disability insurance, and flexible spending accounts.
• 401(k) plan with company match.
• Flexible paid time off, with 20 days annually for full-time employees and 25 days after five years.
• Paid parental bonding benefit and employee assistance program.
• Inclusive workplace with a focus on diversity and equal employment opportunity.

Hiring process

• Expect live conversations with hirify.global or portfolio-company teammates before an offer is made.
• Recruiting communications come from official hirify.global or business-specific email addresses.