1 месяц назад
Payroll & Primacy Strategy Lead - Growth (Openbank) (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Payroll & Primacy Strategy Lead - Growth (Openbank) (Fintech): Defining and evolving Openbank’s payroll and primary banking strategy to increase customer acquisition, engagement, loyalty, and long-term value with an accent on customer insights, market analysis, and commercial KPIs. Focus on designing payroll conversion initiatives, analyzing the end-to-end customer journey, and leading cross-functional strategic delivery across Product, Marketing, Data, Operations, and Technology.
Location: Madrid, Spain
Company
Openbank is Group’s digital bank, delivering mobile-first banking services across everyday banking, lending, and investments.
What you will do
- Define and continuously evolve the payroll and primary banking strategy.
- Use customer insights, market dynamics, competitive analysis, and business data to identify growth opportunities.
- Design initiatives to improve payroll conversion, customer engagement, transaction recurrence, loyalty, and primacy.
- Analyze the end-to-end payroll journey and identify commercial, digital, and communication levers.
- Monitor payroll, engagement, and primacy KPIs while identifying risks and opportunities.
- Lead cross-functional initiatives with Product, Marketing, Data, Operations, and Technology teams.
Requirements
- 5+ years of experience in strategy consulting, corporate strategy, business development, growth, or commercial strategy.
- Experience in banking, financial services, or digital businesses.
- Proven experience defining customer engagement or commercial strategies using data and business insights.
- Experience analyzing business performance, customer behavior, and commercial KPIs.
- Experience leading strategic initiatives involving multiple stakeholders.
- Spanish at full professional proficiency and English at C1 professional working proficiency required.
Nice to have
- Experience in digital banking, customer engagement, loyalty, or customer lifecycle strategy.
- Additional education or certifications in strategy, data analytics, marketing, or digital business.
- Knowledge of CRM and digital marketing ecosystems.
- Knowledge of banking products and customer lifecycle management.
Culture & Benefits
- Customer-centric, collaborative, agile, and technology-driven working environment.
- Health and holistic wellbeing support through the BeHealthy programme.
- Parental leave, childcare support, and family-friendly programmes.
- Global career opportunities and broad career paths.
- Paid volunteering time during working hours.
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