Senior Product Manager, CRM (Gaming)

Location: Hybrid in Barcelona, Spain with three office days per week, or remote within the UK

Company

hirify.global is a global video game and interactive entertainment company developing, publishing, and operating mobile, web, PC, and console games, including MONOPOLY GO!.

What you will do

• Own the CRM product strategy and roadmap across player-facing experiences and internal tooling.
• Identify opportunities to improve player engagement, retention, reactivation, and value through relevant communication.
• Lead discovery, ideation, prioritization, development, launch, measurement, and iteration for CRM capabilities.
• Evolve personalization, automation, segmentation, decisioning, orchestration, and dynamic content across push, email, in-game messaging, Live Activities, and emerging channels.
• Partner with analytics to monitor program effectiveness and guide continuous improvement.
• Lead testing strategies across A/B testing, cadence, segmentation, and channel mix.

Requirements

• Proven experience in Product Management or a related product discipline.
• Experience with player lifecycle and contact strategy.
• Analytical mindset and confidence using data to identify opportunities and guide decisions.
• Strong cross-functional collaboration skills in a fast-paced environment.
• Player-first mindset and drive to improve product and communication strategies.
• Product experience in gaming is preferred; entertainment or mobile app experience is relevant.

Nice to have

• Hands-on experience with Braze or a similar marketing automation platform.
• Experience with Looker.
• Experience with live-service, casual, or social games.

Culture & Benefits

• Work with a global team developing experiences for millions of players.
• Contribute to a leading live-service mobile game and a large portfolio of interactive entertainment products.
• Collaborate with dedicated software engineering and analytics resources.
• Join a company with global operations across more than a dozen countries.