12 дней назад
Customer Acquisition Strategy Lead (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Acquisition Strategy Lead (Fintech): Defining and evolving Openbank’s customer acquisition strategy through market analysis, competitive benchmarking, customer insights, and end-to-end funnel analysis with an accent on sustainable growth, conversion optimization, and commercial performance. Focus on prioritizing strategic initiatives, allocating budgets, and coordinating Product, Marketing, Data, Operations, and Technology teams to deliver measurable business outcomes.
Location: Madrid, Spain
Company
is a global banking group, and Openbank is its digital bank delivering mobile-first banking, lending, and investment products.
What you will do
- Define and continuously evolve Openbank’s customer acquisition strategy using market analysis, competitive benchmarking, and customer insights.
- Design differentiated commercial initiatives and long-term acquisition propositions aligned with Openbank’s value proposition.
- Analyze the end-to-end acquisition funnel to identify conversion opportunities, customer frictions, and optimization levers across the digital customer journey.
- Monitor acquisition KPIs and commercial performance, generating insights for strategic decisions and identifying risks and opportunities.
- Prioritize strategic initiatives and budget allocation while balancing customer growth, acquisition quality, commercial objectives, and efficiency.
- Lead cross-functional initiatives with Product, Marketing, Data, Operations, and Technology teams.
Requirements
- 5+ years of experience in strategy consulting, corporate strategy, business development, growth, or commercial strategy within banking, financial services, or digital businesses.
- Experience defining data- and insight-driven growth or commercial strategies and analyzing business performance, customer behavior, and commercial KPIs.
- Experience leading cross-functional strategic initiatives involving multiple stakeholders.
- Bachelor’s degree in Business Administration, Economics, Marketing, Engineering, Mathematics, or a related field.
- Spanish: full professional proficiency.
- English: C1 professional working proficiency.
Nice to have
- Experience in digital banking, customer acquisition, or digital growth environments.
- Additional education or certifications in strategy, data analytics, marketing, or digital business.
- Experience with CRM and digital marketing ecosystems, banking products, and customer lifecycle management.
Culture & Benefits
- Innovation-driven, collaborative, and agile working environment focused on digital transformation.
- Global wellness programme supporting holistic wellbeing.
- Parental leave, childcare support, and family-friendly programmes.
- Global career opportunities and broad career paths.
- Paid time for volunteering activities.
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