Senior Principal Solutions Marketing, International (B2B SaaS)

Location: Madrid; hybrid work with in-person attendance at an assigned hirify.global office a minimum of two days per week

Company

hirify.global provides data-driven products and technology while supporting professional development, collaboration, and work/life flexibility across global teams.

What you will do

• Build and scale customer-centric sales enablement across international markets, adapting global solution narratives to local market dynamics and regulatory environments.
• Develop buying-group, persona, and use-case-based playbooks, talk tracks, discovery questions, objection handling, competitive messaging, and customer proof points.
• Translate customer challenges, market trends, and solution portfolios into practical tools that improve seller confidence and customer conversations.
• Turn customer insights, voice-of-customer feedback, and regional seller needs into enablement programs and scalable governance frameworks.
• Partner with regional sales, product marketing, product management, marketing, legal, compliance, and subject-matter experts.
• Train and activate regional teams, measure adoption, gather feedback, and continuously improve enablement based on business response.

Requirements

• 10+ years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise B2B marketing, SaaS/DaaS product strategy, or a related discipline.
• Meaningful international or multi-region experience and at least five years leading cross-functional programs and indirectly managing regional stakeholders.
• Experience developing or scaling sales playbooks, buyer enablement, persona-based messaging, thought-leadership narratives, seller training, and customer conversation frameworks.
• Experience localizing global content for regional terminology, competitive dynamics, market maturity, business priorities, and regulatory considerations.
• Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units.
• Strong content development, presentation, and project-management capabilities.

Nice to have

• Experience coaching and activating geographically distributed seller or marketing teams.
• Familiarity with regional regulatory considerations and market-specific competitive environments.
• Curiosity about customer decision-making and enterprise purchasing behavior.
• Willingness to travel internationally up to 30% based on business and regional activation needs.

Culture & Benefits

• Professional development support and resources for career growth.
• Work/life flexibility and collaboration across global teams.
• Opportunity to work with pioneering products and technology.
• Hybrid work environment combining virtual work with regular office collaboration.