Marketing Operations Manager

Location: Hybrid in Paris, France, with sponsored coworking hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes, and Biarritz. Hiring is also mentioned across France, Spain, Belgium, and Canada.

Company

hirify.global is building a prevention insurance company that integrates insurance, prevention, and care into a single digital healthcare experience.

What you will do

• Own and optimize the marketing automation stack, including Customer.io and CRM integrations.
• Design lifecycle stages, segmentation logic, routing rules, nurturing flows, and re-engagement programs across multiple markets.
• Maintain CRM data quality, attribute and event design, database hygiene, and governance practices.
• Identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, lead enrichment, and content generation.
• Monitor the funnel from first touchpoint to conversion, identify leakage, and prioritize improvements using campaign and platform data.
• Partner with engineering, data, design, product, sales, growth, and marketing stakeholders while documenting processes and enabling teams to launch campaigns independently.

Requirements

• 5+ years of experience in marketing operations, growth operations, CRM operations, lifecycle marketing, or lead generation in a technology environment.
• Hands-on experience managing marketing automation platforms at scale, such as Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent.
• Strong understanding of CRM data models, attribute and event design, data hygiene, segmentation, nurturing, personalization, and lead scoring.
• Data fluency, analytical rigor, strong stakeholder management, and the ability to manage multiple projects in a fast-moving environment.
• Ability to combine strategic thinking with hands-on execution and a product-oriented approach to identifying and solving problems.
• Excellent written and spoken English required.

Culture & Benefits

• Hybrid work with a Paris headquarters and sponsored coworking hubs in several French cities.
• Flexible working hours and vacation policy.
• MacBook Air, monitor, laptop stand, keyboard, and noise-canceling headphones.
• Comprehensive healthcare insurance, including coverage for employees and children; permanent-contract conditions apply.
• Training budget, conference support, coaching from the first day, and extended parental leave; some benefits apply to permanent contracts only.
• Equity packages complement the base salary for permanent contracts.