Marketing Operations Manager (AI)

Location: Paris, France; hybrid setup. Hiring is also mentioned across France, Spain, Belgium, and Canada, with office and coworking options in Bordeaux, Marseille, Lyon, Annecy, Nantes, and Biarritz.

Company

hirify.global builds prevention insurance by integrating insurance, prevention, and care into a single healthcare experience.

What you will do

• Own and optimize marketing automation and CRM platforms, including Customer.io and CRM integrations.
• Design lifecycle stages, segmentation logic, routing rules, nurturing flows, and re-engagement programs across markets.
• Maintain CRM data models, attribute and event design, database hygiene, and governance practices.
• Identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, lead enrichment, and content generation.
• Monitor the funnel from first touchpoint to conversion, identify leakage, and use data to prioritize improvements.
• Partner with engineering, data, design, product, sales, and marketing teams while documenting processes and enabling autonomous campaign launches.

Requirements

• 5+ years of experience in marketing operations, growth operations, CRM operations, lifecycle marketing, or lead generation in a technology environment.
• Hands-on experience managing marketing automation platforms at scale, such as Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, or Salesforce.
• Strong understanding of CRM data models, attribute and event design, data quality, segmentation, personalization, lead scoring, and nurturing.
• Product mindset with the ability to define problems, prioritize what to build, and combine strategic thinking with hands-on execution.
• Data fluency, analytical rigor, stakeholder management skills, and the ability to manage multiple projects.
• Excellent written and spoken English required.

Nice to have

• Experience with B2B, B2C, or B2B2C technology products.
• Experience building multi-channel activation across email, WhatsApp, voice AI, or triggered messaging.
• Experience deploying AI agents in marketing workflows.

Culture & Benefits

• Hybrid work from the Paris headquarters or sponsored coworking hubs in selected French cities.
• Flexible working hours and vacation policy.
• MacBook Air and other professional equipment.
• Comprehensive healthcare insurance, including coverage for employees and children; terms vary by country and contract.
• Training budget, coaching from the first day, transit benefits, and extended parental leave for permanent contracts.
• Equity packages are available for permanent contracts.