Global SCF Cross-Sell Marketing Lead (Fintech)

Location: Boadilla del Monte, Spain

Company

Openbank is building a Global Marketing Strategy & Planning team to develop and scale marketing capabilities across markets and connect Santander Consumer Finance with Openbank.

What you will do

• Map customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets.
• Identify and prioritize cross-sell and B2B-to-consumer opportunities based on customer value, commercial potential, feasibility and speed to impact.
• Design propositions, audience strategies, customer journeys and activation models connecting SCF customers and partners with Openbank products.
• Build and manage a pilot roadmap with hypotheses, success metrics and scale criteria.
• Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations.
• Create reusable playbooks, track performance and recommend which models to scale, adapt or stop while collaborating with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk.

Requirements

• Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles.
• Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets or business units.
• Strong commercial and analytical judgment, including the ability to develop business cases and testable pilots.
• Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation.
• Strong stakeholder management and communication skills in complex international environments.
• Hands-on ability to create analyses, plans, briefs and recommendations.

Culture & Benefits

• High-impact role shaping customer growth opportunities across Openbank and Santander Consumer Finance.
• Opportunity to build scalable cross-sell models from the ground up.
• Broad international exposure across marketing, product, commercial, data and technology teams.
• Significant ownership in a senior, hands-on individual contributor role.