Product Marketing Specialist, CareScout Services

Location: Richmond, Virginia, United States. Hybrid work is required, with in-office days on Tuesday, Wednesday, and Thursday during core business hours of 9am–5pm EST.

Salary: $68,900–$103,000 annual national range, plus eligibility for a performance-based bonus incentive plan.

Company

hirify.global and CareScout build services that help people find, fund, and understand aging care.

What you will do

• Support go-to-market plans, product launches, downstream campaigns, market expansion, onboarding, adoption, retention, and customer engagement initiatives.
• Develop targeted campaigns for employers, partners, sales teams, customers, and emerging channels.
• Create positioning, messaging, value propositions, customer communications, campaign assets, and marketing materials.
• Coordinate execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels.
• Develop sales enablement materials and resources that communicate CareScout Services’ value proposition and offerings.
• Analyze market insights and campaign performance to identify growth opportunities and optimize results.

Requirements

• 5+ years of experience in product marketing, including downstream campaigns, go-to-market initiatives, product launches, adoption programs, or integrated marketing programs.
• Strong skills in positioning, messaging, value proposition development, audience definition, campaign execution, and customer communications.
• Strong analytical, organizational, project management, writing, presentation, and storytelling skills.
• Ability to collaborate across Marketing, Product, Sales, Strategy, Operations, Customer Experience, Compliance, and partner teams in a matrixed environment.
• Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement is preferred.
• Bachelor’s degree or equivalent professional experience required. This role is not eligible for employment visa sponsorship.

Nice to have

• Experience with B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models.
• Experience applying a test-and-learn approach to improve campaign performance and customer outcomes.

Culture & Benefits

• Purpose-driven work focused on improving the aging experience for families.
• Inclusive environment that values diverse perspectives, collaboration, and continuous improvement.
• Comprehensive healthcare coverage, retirement savings plans, paid time off, 12 paid holidays, volunteer time off, and paid family leave.
• Disability, life, and long-term care insurance, caregiver support, and mental health resources.
• Tuition reimbursement, student loan repayment, training and certification support, wellness benefits, and employee assistance resources.