Marketing Specialist (AI)

Location: Cranbury, NJ, with a hybrid work schedule

Salary: $58,000–$62,000 per year, depending on qualifications; eligible for an annual bonus or commission incentive.

Company

hirify.global develops healthcare and life sciences media and marketing solutions for professional and consumer audiences.

What you will do

• Develop and execute integrated HCP marketing campaigns across email, digital, social, and event channels.
• Use AI tools for audience research, copy development, competitive analysis, campaign optimization, and performance analysis.
• Conduct B2B and B2C audience and market research to improve targeting, messaging, and campaign relevance.
• Write campaign copy, create messaging variations, and run A/B and multivariate tests.
• Monitor competitive positioning and translate market intelligence into actionable strategy recommendations.
• Develop sales enablement materials, refine audience segmentation, and provide performance-based optimization recommendations.

Requirements

• Experience developing messaging and campaigns for B2B and B2C audiences.
• Strong analytical skills and the ability to connect data to actionable insights.
• Hands-on experience with marketing automation, CRM, and analytics platforms.
• Practical experience using AI tools such as ChatGPT, Claude, Perplexity, or automation platforms.
• Ability to explain current AI workflows, tools used, applied tasks, and measurable impact.
• Knowledge of HCP audiences or healthcare and life sciences marketing is strongly preferred.

Culture & Benefits

• Hybrid work environment with an emphasis on discipline, clarity, accountability, speed, and quality.
• Medical and dental insurance through Cigna, vision coverage through VSP, and pharmacy benefits through OptumRx.
• 401(k) and Roth 401(k) plans with company match.
• FSA, HSA, dependent care FSA, limited purpose FSA, and commuter benefits.
• Company-paid short-term and long-term disability, life insurance options, and supplemental Aflac coverage.
• Additional benefits include fertility support, employee assistance, identity theft protection, pet discounts, and employee discounts.