Head of Product and Distribution Marketing (AI)

Location: Addison, Texas, United States

Salary: $187,500–$275,000 USD annually

Company

hirify.global is an insurance and annuities company founded in 1848, focused on providing financial stability to families and supporting community initiatives.

What you will do

• Own enterprise product marketing and growth strategy in partnership with senior leadership.
• Lead go-to-market strategy, positioning, messaging, and launch planning for Life and Annuity products, including Whole Life, Term, UL, FIAs, and Instant Decision.
• Translate market intelligence, analytics, and AI-driven insights into business actions, roadmap priorities, and competitive positioning.
• Lead CRM and lifecycle marketing across advisor and customer journeys, using AI, automation, experimentation, and advanced analytics.
• Design agent-first sales enablement programs, product content, and promotional support that improve adoption and field performance.
• Lead and develop the product marketing team while establishing dashboards, performance metrics, and stakeholder forums.

Requirements

• 10+ years of experience in product marketing, CRM, growth, or consulting within Life and/or Annuities.
• Deep expertise in advisor-centric distribution models and proven success leading go-to-market strategy and teams.
• Strong Salesforce CRM and AI-driven marketing experience.
• Executive-level communication, stakeholder leadership, strategic thinking, and data-driven decision-making skills.
• Willingness to travel as needed.
• Visa sponsorship is not available for this position.

Culture & Benefits

• Collaborative environment with opportunities for professional growth.
• Benefits begin on the first day and can be customized for individual and family needs.
• Medical, financial, and other benefits may include 401(k) eligibility, vacation, sick time, and parental leave.
• Eligibility for discretionary annual incentive programs may apply.
• AI tools are used responsibly to improve efficiency, quality, and client service while maintaining human accountability, privacy, security, compliance, and data integrity.