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updated 13 days ago

Senior Marketing Manager, Product (Healthcare)

90 000 - 145 000$
Work format
remote (only USA)
Work type
fulltime
Grade
senior
English
b2
Country
US
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Senior Marketing Manager, Product (Healthcare) (Product Marketing): Owns positioning, messaging, and go-to-market strategy for Personify Health's healthcare solutions with an accent on product launches, buyer-focused value propositions, and cross-functional alignment. Focus on building competitive intelligence, enabling Sales with high-impact content, measuring marketing impact, and mentoring junior marketers.

Location: Remote, United States

Salary: $90,000–$145,000 annual base salary, depending on location, skills, and experience.

Company

hirify.global provides a personalized health platform combining health plan administration, wellbeing solutions, and care navigation for employers, health plans, and health systems.

What you will do

  • Own benefits-led value propositions, product positioning, and messaging frameworks across market segments, buyer personas, and buying stages.
  • Lead end-to-end go-to-market planning and execution for product launches and releases.
  • Build market and competitive intelligence using buyer insights, win/loss data, and sales calls.
  • Oversee and contribute to presentation decks, solution sheets, case studies, and other sales assets.
  • Partner with Commercial Enablement to equip Sales and Strategic Account Executives with effective positioning tools and content.
  • Set measurable objectives, report on performance, mentor junior marketers, and lead complex cross-functional initiatives.

Requirements

  • Bachelor's degree in marketing, business administration, or a related field.
  • 7+ years of product marketing experience launching and scaling complex products and services.
  • Direct experience in healthcare, health plans, health insurance, benefits administration, or third-party administration.
  • Proficiency with Microsoft Office Suite and advanced PowerPoint skills for executive-level presentations.
  • Experience with marketing analytics, campaign performance reporting, CRM, and sales enablement platforms.

Nice to have

  • MBA.
  • Experience with care navigation and advocacy solutions.

Culture & Benefits

  • Full benefits package effective from day one.
  • Comprehensive medical and dental coverage through hirify.global's own solutions.
  • Unlimited paid time off.
  • Mental health support, retirement planning, and financial protection.
  • Professional development, career progression, and learning budgets.
  • Mission-driven environment focused on improving people's health and valuing diverse perspectives.

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Marketing Specialist jobsSenior Marketing Specialist jobsJobs in the USA