Engagement Marketing Manager (Lifecycle Marketing)

Location: Hybrid, with three days per week in the office at Hudson Yards in New York, Bethlehem, Pennsylvania, or Pittsfield, Massachusetts. Must be legally authorized to work in the United States without current or future employer sponsorship.

Salary: $103,450–$169,960 per year, plus potential incentive compensation.

Company

hirify.global supports customer-focused marketing initiatives across its Individual Business.

What you will do

• Execute customer engagement, service marketing, lifecycle marketing, retention, and loyalty programs.
• Activate customer journey initiatives and integrated campaigns across multiple channels.
• Develop customer-facing emails, digital content, educational resources, service materials, and promotional assets.
• Coordinate initiatives with Product, Sales, Digital, Operations, Communications, Compliance, Customer Experience, and analytics teams.
• Manage campaign timelines, approvals, stakeholder communications, and execution workflows.
• Monitor campaign performance and recommend optimizations based on customer insights, market research, voice-of-customer data, and analytics.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of marketing experience, preferably in financial services, insurance, wealth management, or related industries.
• Experience executing customer engagement, retention, loyalty, lifecycle, or service marketing programs.
• Strong project management, communication, collaboration, and prioritization skills.
• Working knowledge of marketing automation, CRM, email marketing, digital channels, and analytics platforms.
• Data-driven, customer-centric approach with experience analyzing results and recommending improvements.

Culture & Benefits

• Support for professional and personal goals through skill-building and leadership development.
• Opportunities to participate in philanthropic initiatives and community-building activities.
• Contemporary, supportive, flexible, and inclusive benefits and resources.
• Benefits apply to full-time eligible employees.
• Guardian may use AI tools for preliminary application screening, with an option to request an alternative process.